In this two part webinar series, visual story editor Marc Prüst will set out the basics for starting and running a freelance photography practice.
While photographers want to pursue their passion, the market for photography is challenging and building a sustainable practice requires certain business skills.
Marc will show what the market looks like for different photographic practices, how to analyse and approach various players within the market, and how to enter the market successfully. Marc will present the basics of branding and marketing and show how individual photographers can deploy these techniques to support their creative practice. The second part (31 August) will conclude with a discussion of the importance of personal projects and product development that shares some inspiring examples.
– Introduction: photography as a visual language
– Why people pay for photography
– Business, branding, and marketing